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The International Auction of the Italian Truffle is the natural evolution of the International Auction of the Tuscan Truffle (www.astatartufoditoscana.com), conceived and organized by Giselle Oberti, Event Producer & CEO of Palas Atenea Event Production Communication.
This event was created in 2003 and during 5 consecutive years of great successes, connected live via satellite the cities of Florence (2003-2004-2005-2007) and Siena (2006) with some of the most famous cities in the world, such as New York, Los Angeles, London, Macau, Dubai etc..

The first edition of the Italian white truffle was sponsored by the Ministry of Agriculture, Food and Forestry of the Italian Republic.
A unique event held live via satellite in Rome, into the luxury HOTEL EXEDRA where the auction began at 3 PM. In London the auction was connected via satellite from the new MURANO RESTAURANT belonging to celebrity Chef Gordon Ramsay; in Macau from the GRAND LISBOA HOTEL belonging to the Chinese tycoon Stanley Ho, and in the United Arab Emirates from the EMIRATES PALACE belonging to Abu Dhabi Government.

The second edition of the Italian white truffle was sponsored by Buonitalia S.p.A. and the Ministry of Agriculture, Food and Forestry of the Italian Republic.
A unique event held live via satellite in Rome, into the luxury Hotel THE WESTIN EXCELSIOR where the auction began at 3 PM. In London the auction was connected via satellite from the new restaurant by Heinz Beck APSLEYS at THE LANESBOROUGH hotel; in Macau from the GRAND LISBOA HOTEL belonging to the Chinese tycoon Stanley Ho, and in Moscow at SEMIFREDDO MULINAZZO restaurant.

The third edition of the International Auction of the Italian Truffle was sponsored by the Ministry of Agriculture, Food and Forestry of the Italian Republic.
An event created by Giselle Oberti, a unique event held live via satellite in Rome, into “La Pergola” restaurant by chef Michelin, Heinz Beck at “The Rome Cavalieri, Waldorf Astoria” hotel where the auction began at 3 PM. In London the auction was connected via satellite from “Franco’s” restaurant in Jermyn Street; in Macau from the GRAND LISBOA HOTEL belonging to the Chinese tycoon Stanley Ho.

Great success of participation, attendance, records of the press and on television both in Italy and abroad, to get countries far away and very different cultures united for a single goal: to help those in need who live in the countries where the auction was held, through the sale of lots of white truffles along with the most luxurious products made in Italy in every location.
During the last year's edition more than 300 newspapers articles and over 50 TV recordings were written and recorded on TV channels in Italy and abroad by sending the event in Asia, Europe, Latin America and North America, Oceania and other countries with so much interest that its economic life has been for months.

The event takes place in a single day, and last no longer than three hours during which the other selected locations are all connected via satellite on a closed TV circuit and a large number of lots of white truffle (high quality Tuber Magnatum Pico) are auctioned together with the best Italian wines, bottles of rare vintages and prestigious prizes of the best brands of Italian luxury fashion.
Since its first edition in 2003 the auction has had not only a great TV and press success at the time of its creation and in the days immediately to follow, but mainly because that echo has been  continuing, and got the front pages of national newspapers and international editions of TV NEWS, for several weeks after the date of the event.

The most important Italian newspapers and press agencies’ editions of Tg1, Tg2, Tg3, Tg 4 Tg5, Tg.com, news of the GR1 and several radio havegiven wide prominence in the event in Italy, and abroad the CNN, BBC, SKY, SBS World Watch, WCCO NEWS, The Times, The Herald, Ireland On Line, Scotsman UK News, The Australian, The China Daily, The Advertiser, The Scotsman, The Daily Comet, The Times Leader , The New Zealand Herald, The Today Leed, and many others broadcast the news of the event and the record for the sale of the Italian white truffle.

The auction in 2008, with the help of the Auction Houses SOTHEBY'S and CHRISTIE'S, got a great success with the collection of funds among the offerings of the four locations. As agreed the collection of funds was conducted by the Auction Houses of every location for the benefit of the Charity Foundations involved: in Abu Dhabi for the “Emirates Foundation”, in London for  “Great Ormond Street Hospital”, and in Macau for 8 Charity Foundations: Caritas Macau, Tung Sin Tong Charitable Society, Kiang Wu Hospital Charitable Association, Obra das Mães, Macau Special Olympics, Yat On Pathological Gambler's Counselling Centre, Macau Social Services Centre, Dr. Stanley Ho Medical Development Foundation.

The auction in 2009, with the help of the Auction House CHRISTIE'S, got a great success with the collection of funds among the offerings of the four locations. As agreed the collection of funds was conducted by the Auction House CHRISTIE'S of every location for the benefit of the Charity Foundations involved: in Rome “Operation Smile” and “Associazione Italiana Persone Down”; in London “Kids Company”, in Macau Caritas Macau, Tung Sin Tong Charitable Society, Kiang Wu Hospital Charitable Association, Obra das Mães, Macau Special Olympics, Yat On Pathological Gambler's Counselling Centre, Macau Social Services Centre, Dr. Stanley Ho Medical Development Foundation, in Moscow “Special Orphanage No.51 of 7th Type”.

The auction in 2010, with the help of the Auction House CHRISTIE'S, got a great success with the collection of funds among the offerings of the three locations. As agreed the collection of funds was conducted by the Auction House of every location for the benefit of the Charity Foundations involved: in Italy “Operation Smile”,  in London for  “Institute of Cancer Research”, and in Macau for 8 Charity Foundations: Caritas Macau, Tung Sin Tong Charitable Society, Kiang Wu Hospital Charitable Association, Obra das Mães, Macau Special Olympics, Yat On Pathological Gambler's Counselling Centre, Macau Social Services Centre, Dr. Stanley Ho Medical Development Foundation.